Los Angeles, CA 90026
Tel: 310-299-7676
WELCOME
TO PICKLE ALLEY
​REVOLUTIONIZING RECREATIONAL SPORTS IN DOWNTOWN LOS ANGELES.
ABOUT
THE PROJECT
Pickle Alley is a premier pickleball facility designed to cater to the growing demand for structured recreational sports and wellness in Downtown Los Angeles (DTLA). With plans to build 10-15 climate-controlled indoor courts, a CrossFit-style gym, a juice bar, work/play lounge spaces, and a retail shop, Pickle Alley will redefine the pickleball experience by blending competitive play, wellness amenities, and a vibrant community.
OUR GOAL
To create an inclusive, accessible, and high-quality space for pickleball enthusiasts and curious beginners to enjoy, connect, and grow.
THE
PROBLEM
The Los Angeles pickleball community faces significant challenges:
Lack of Facilities
Downtown LA lacks dedicated indoor pickleball courts, forcing players to rely on overcrowded outdoor spaces with long wait times and minimal or-ganization.
Limited Accessibility
Public courts often cater to advanced players, leaving be-ginners and casual players feeling excluded.
Missed Opportunities for Wellness
Existing facilities rarely integrate fitness, so-cial engagement, and wellness under one roof.
OUR
SOLUTION
Pickle Alley solves these problems by:
Creating Space for Everyone
Our climate-controlled facility ensures year-round comfort and provides structured options for players of all skill levels, from beginners to competitive athletes.
Fostering Community
Through leagues, tournaments, social mixers, and events, we build a welcoming environment where connections thrive.
Promoting Wellness
By integrating a gym, juice bar, and relaxation areas, we of-fer more than just sports—we provide a lifestyle focused on health and social en-gagement.
With its innovative design, Pickle Alley will attract players from across the city, serving as a central hub for pickleball and wellness.
WHY INVEST IN PICKLE
ALLEY?
Pickle Alley is poised to redefine the recreational sports landscape in Downtown Los Ange-les (DTLA). With the rapidly growing popularity of pickleball and increasing demand for premium wellness-focused facilities, Pickle Alley provides a unique investment opportunity in a thriving market.
KEY
INVESTMENT
HIGHLIGHTS
Projected ROI
$2.9M
annual gross revenue by Year 5, with a net profit margin of 29%.
Innovative
Model
​Combines structured play, wellness amenities, and community-focused events, offering a holistic recreational experience.
Strategic
Location
950K RESIDENTS
annual gross revenue by Year 5, with a net profit margin of 29%.
​Strong Market Growth
13.6M PLAYERS
​Pickleball participation grew by 51.8% from 2022 to 2023, with over 13.6 million players in the U.S.
Comprehensive Amenities
Climate-controlled courts, CrossFit-style gym, juice bar, work/lounge spaces, and on-site retail.
Premium indoor courts for year-round play.
Structured leagues, tournaments, and coaching programs.
Wellness-focused amenities that go beyond traditional sports centers.
A family-friendly, inclusive environment that appeals to players of all skill levels.
COMPETITIVE EDGE
Pickle Alley stands out with:
MARKET
OPPORTUNITY
01
Growing Industry
The global recreational sports market is projected to reach $1.76 trillion by 2029, with North America leading the growth.
02
High Demand
DTLA’s active, health-conscious community prioritizes wellness and social engagement.
03
Untapped Potential
Surveys show 72% of respondents are likely to visit Pickle Al-ley monthly, creating a robust customer base.
SWOT
ANALYSIS
STRENGTHS
High-quality amenities, inclusive programming, and a central location.
WEAKNESSES
Existing facilities rarely integrate fitness, so-cial engagement, and wellness under one roof.
OPPORTUNITIES
Rising demand for wellness-focused recreational spaces and part-nerships with local businesses.
THREATS
Competitors expanding amenities or shifting consumer trends.
VISION FOR
THE FUTURE
Pickle Alley is more than a sports facility — it’s a lifestyle destination. From hosting corpo-rate team-building events to fostering a sense of community through social mixers and leagues, we aim to create a vibrant hub for recreation, fitness, and connection.
Morgan Burrows
Founder & CEO
(310) 299-7676
CONTACT US TO LEARN MORE: